In the above, we also mentioned, in March last year, Adidas announced its marketing spending will focus on six global cities. In addition, the brand also plans to gradually strengthen cooperation on innovation in order to strengthen the attractiveness of Adidas brand, drive sales and profit growth. Adi said the strategy will help Adidas to create a “new European marketing organizations.” However, such a strategy also attracted some negative comment. Tim Crowe (Tim Crow), CEO of Synergy Sponsorship questioned: “You have to question the logic of this urban-centric strategy behind global distribution because it is able to overcome the Nike Adidas One of the biggest reasons . “but Moore stressed that Adidas strategy and development path without problems, and consumer confidence has been restored to the brand. Moore retorted: “We have been monitoring, testing our city as the center of the strategy, from brand influence and net sales of these two aspects, the present results demonstrate that our brand strategy is not very high heat isolation which the market since. our performance in places outside of London is also very good. Take our NMD products, where all sold out of stock. “Moore said, Adidas gradually strengthen cooperation and innovation, to become content creators move is already in set industry standards. He concluded:.. “Social platform for the future of our brand is vital we build relevant institutions and industry standards, is now in a dominant position in terms of an example, we have established a number of newsrooms in the head office, will PR and digital and social media features combined. “” opinion leaders in the Adidas brand communication will play an important role. we will guide the public into our channel, so that they create their own content, which is our focus. we do not want just goes to show to the public what we sell, we want with them to shape the brand. “Boost technology is a revolutionary cushioning materials technology. This technology has been widely recognized by the public, so that our brand advantage. Given that the technology has been successful, we need to do now is from a marketing point of view it is packaged for sale, “Moore said.Adidas recently in Victoria Park established an “X-shaped” Pop-up concept of space, offers a free fitness training experience for young women. This initiative is a series of city-center Adi marketing strategy in a small part. The brand since last March to adjust its overall marketing strategy, established the city as the center of the marketing structure, and locked the six major global cities. So in this new marketing strategy, they do specifically what efforts, what little of it?
As the popularity for microchip cat flaps increases so is the battle to be the leading brand of cat flap. SureFlap and Pet Porte go head to head on a daily basis with each brand trying to gain market share over the other and sell more microchip cat flaps than the other. Historically the Pet Porte was invented by a guy called David Chamberlain who lives in the Channel Islands and he developed the technology before selling out to a very large company based in America called Radio Systems. This company own many companies and continually seem to grow by acquiring new brands and they own Staywell cat flaps, PetSafe dog training, Drink well water fountains, Innotek, Sport dog and possibly a few other brands too. Due to their very considerable size they have access to considerable resources so they can invest heavily into research and development. SureFlap is by size a smaller company who focus on this arena of microchip cat flaps but they clearly recognise the potential and have been working hard to raise brand awareness by investing in TV advertising. So how do the leading two brands compare with each other? Well the most significant difference is the power source, the SureFlap is battery operated and this is an advantage if you don’t have a power socket near by but this does cause customers to wonder what will happen if the batteries run out? The Pet Porte is mains operated which is fine if there is a power socket but not everyone wants to have trailing power cables and then again this begs the issue about power cuts leading to cats become locked out. I have to say in our area a power failure is a very rare occurrence so this shouldn’t really deter too many customers. The next thing to look at is the microchip scanner; this scans your cats chip and is the most significant part of the cat flap. The SureFlap has this set within the frame of the cat flap whilst the Pet Porte has its scanner located in a porch that protrudes from the flap; this range is significant especially as it affects the speed at which a cat enters through the flap. Our independent trials suggests that the Pet Porte scans from a slightly further distance than the SureFlap but access speeds were similar. With a normal 4 way locking cat flap cats can just fly through them but with both brands of microchip cat flaps the cats need to be retrained to pause slightly before entering, as they wait a fraction of a second whilst the scanner reads the chip and then sends the message to open the lock. The next thing we compared was the features of each brand, the SureFlap has fewer functions and will read a chip and this in turn allows entry to the cat, this can be programmed for multiple cats but other than this there are no more features so it is simple in its operation. The Pet Porte has more features like a ‘Vet Mode’ which enables the flap to allow your cats to enter but not exit so you can catch your cat to take it to the vets. It also has a very useful ‘Night Mode’ which automatically senses the light levels outside and will only allow a cat to enter and not exit after dark. This feature saves cats lives as statistically most cats are killed at night on our roads. There is also plans to allow the Pet Porte to be upgraded via a chip that will enable it to run on a selective feature so that you can programme different cats to access through it at pre determined times, this is especially useful if you have a kitten that you want to keep in whilst still allowing older cats to use it. So the Pet Porte is a more sophisticated cat flap but bear in mind this is only important if you feel that you will use these features. The SureFlaps flap size is slightly smaller than the Pet Portes flap size so the SureFlap is best for small to medium cats. SureFlap are looking to bring out a large cat flap in early 2012. Reliability is always an issue to customers looking to invest in a microchip cat flap, any early teething problems seem to have been ironed out and both brands seem to be very reliable, of course some customers will experience the odd issue but this is to be expected in any manufactured product, on the whole the failure rate is very low and both brands are supported by a warranty the SureFlap is a 2 year warranty and the Pet Porte is a 3 year warranty. I sincerely hope this review on these two leading brands of microchip cat flaps, our experience has been based on selling these on a daily basis for the last 18 months and is a fair reflection on our findings.