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Has been for eight consecutive years to occupy the Chinese basketball shoes market share of the first Nike basketball shoes, recently released two NBA international superstar basketball shoes, namely Parker four generations and Howard second generation. Nike basketball shoes to bring its two star players personally unveiled the new site, through the international influence of the two players to further strengthen the Nike basketball shoes in the Chinese basketball shoes market leading position. As the leading brand of Chinese basketball equipment market, Nike basketball shoes sports “product is a solid foundation of the brand” principle, in the pursuit of continuous innovation “quality” to enhance and “quantity” breakthrough. Nike basketball shoes during this period has released the “Parker four generations” and “Howard II” two basketball shoes, and led its two NBA basketball star Tony ยท Parker and Dwight Howard at the foamposites one for sale, Nike basketball shoes this celebrity effect, infiltration of professional-quality products, and further defended its dominance in the Chinese basketball shoe market. Nike basketball shoes sports basketball layout also put forward the whole industry chain strategy. Nike basketball shoes sports CEO Xu Zhihua told this reporter, the company put forward the basketball industry chain strategy, mainly around the company’s target consumers. To consumer participation in sports demand for industrial layout. For example, basketball training, basketball exchanges. Companies around this direction to start. Nike basketball shoes basketball training camp, including Parker is about to cooperate with Parker basketball training camps, are the whole process of the industry chain. At the same time the company plans to hold some basketball events, in short, is around 360 degrees of consumer demand to meet. Subsequently, the Nike basketball shoes superstar, NBA All-Star center Dwight Howard flew to the United States and Xinjiang, opened the 2016 Nike basketball shoes line of the second leg of China. Nike basketball shoes this arrangement is no accident, intended to basketball passion and characteristics of the perfect fusion of Xinjiang, China’s basketball development. It is reported that the Nike Basketball Shoes International Basketball Festival is the most basketball fans basketball basketball this summer basketball carnival activities, starting from June Road, Shanxi Yuncheng Hill, to July George Hill set off a boom, and then to August 28 Tony Parker to help out, and then the Howard Xinjiang carnival, Nike basketball shoes for the fans to bring the most authentic basketball, the most passionate enjoyment. The rapid development of overseas markets, Nike basketball shoes depends on the two years in the marketing channel strategy. It is reported that Nike basketball shoes in the sales channels to take outside the insurance, the strategy outside the pull. So that a global game of chess, emphasizing professional and international, hoping to achieve internal and external linkage, internal and external interaction. Today, Nike basketball shoes adhere to the core of basketball, sit tight in the top spot in the domestic basketball equipment market at the same time, the internationalization of the strategy will be fully upgraded to create “star players + Star + star products” star strategy, innovation and development of business marketing mode. The crisis in the machine, practical Jianjin, continue to strengthen the international image of Nike basketball shoes, drive enterprises to take the road of innovation and development of internationalization.